We analyze your website according to several standards common to all search engines today, standards that help search engines index your site according to keywords which are the words people write on the search box when looking for information. There are many factors that help the search engines better catalog your site and make it easier to find in organic results. It is our job to keep up with these standards and apply them to your site for SEO optimization. The final purpose is that your site will be easier to find by your intended audience when using search engines and that your site’s content will be optimized and ready to make conversions. But the optimization process is a comprehensive one because there are too many variables that would lead to conversions; variables that have be well controlled in order to allow the successful access to the next step in the funnel.